Lawyers face the same challenges of any company is. In order to get new business they must market their services, and advertise. And lawyers with the marketing and the challenge that every company advertising - how to beat the competition.
Plus lawyers have to assume that any Internet or non-Internet marketing or advertising they do may well produce little or no results for the amount of time and money they spend -- regardless of what an outside marketing or advertising advisor may say to the contrary.
Before the Internet, the main non-internet was an option for any marketing or advertising lawyer chosen to advertise in the Yellow Pages. To this day the print yellow pages contain plenty of colorful, one page display ads that feature lawyers offering their services, and lawyers pay a lot for these ads.
How effective are these ads can only speculate - it's hard for your color to stand one side with display ads out if you do 20 other attorneys to have exactly the same! The Yellow Pages companies to promote still " their marketing and advertising philosophy; is bigger always better and all sell what we do is a chances " as often as a lawyer with a non-Internet marketing and advertising solution that costs very little and often to.
This line of thinking, along with the use of print yellow pages in general, has gone the way of the dinosaur at a very accelerated pace. The Yellow Pages in printed form had its heyday for many decades, but the population is now the internet for the information they are looking for directories that are collecting dust Print.
A lawyer who advertises in the print yellow pages may well get calls, but they'll most likely be from vendors using the yellow pages as a cheap source of leads. The main providers of paid search (pay-per-click search engines) tend to Internet marketing and advertising for attorneys in a manner similar to the Yellow Pages print directories do with them, offer.
"Bigger is always better" so rather than realistically discuss with a lawyer a pay per click Internet marketing and advertising campaign that makes financial sense and produces a decent ROI, the pay per click providers will tell the lawyer to go for as many top listing keywords (the most expensive) as their budget will permit and bid as high as they can.
Lawyers can go broke in the process, but at least you show! Many lawyers enter into pay per click as a quick way to lead but quickly end a month later, after a lot of money on Internet marketing and advertising results, produce nothing, but the cost.
While pay per click Internet marketing and advertising is the running favorite of Internet marketing advertisers worldwide, pay per click advertising for a lawyer is usually an extremely expensive proposition for what they get. Being a lawyer is willing " ; pay for a guided tour "; takes on a whole new meaning with pay-per-click.
Part of the problem lawyers at work with pay-per-click (and this leads directly to poor conversion rates) is that (1) that a little time to create their own pay-per-click advertisements and (2) traffic advertising directly to the website of the statutory.
Legal directories, portals and the lawyer Internet marketing potentials and opportunities for promotion because of their popularity and improved Internet.
How effective a listing in a legal Internet directory or portal can be for a lawyer in terms of marketing, advertising and Internet exposure will depend upon the particular attributes of the legal Internet directory or portal in question.
Ceteris paribus, makes legal Internet directories and portals that a charge be listed in more sense to offer them as an Internet marketing and advertising for sites that have similar ads for free.
The lawyer has to be particularly careful, however, when they consider advertising in legal Internet directories and portals that "look" like they offer a lot -- and a price to go with it -- but for whatever reasons simply do not produce enough leads for the amount of Internet marketing and advertising money the lawyer must spend.
Many legal Internet directories and portals, there have to recruit a very strong presence on the Internet and are centers of excellent resource for lawyers, but that does not automatically lead to good places.
With Internet legal portals especially it's not how many lawyers the portal attracts but how many people the Internet legal portal attracts who are searching for legal services. People have thousands of dollars for advertising on the Internet portals that have produced nothing paid in legal terms of Internet marketing and advertising results.
A very wise idea for any lawyer who considers advertising in an Internet legal portal is to get some very accurate user demographics on what kind of specific traffic the Internet legal portal is actually attracting.
What should a lawyer? Wherever the attorney attempted if the media is not marketing and advertising, the Internet or over the Internet, a substantial financial risk is involved, and a guarantee that good lawyer will , solid results for the amount of money you spend is often difficult to achieve.
Ultimately the best way for a lawyer to go with Internet marketing and advertising - the way that will ultimately get them the best long term results for the money they spend -- is to focus on getting their website to rank high in organic search results. If all things are considered, people are looking for on the Internet looking for goods and services, primarily for Web sites to find their answers.
They may look to legal Internet directories and portals, and if they don't find what they want they may turn to pay per click listings as a last resort (only about 30% to 40% of users bother with pay per click) but ultimately people who search the Internet are looking for websites that provide them with the answers they seek.
A lawyer who is looking for a solution to Internet marketing and advertising that it is not necessary to be a part of the amount of pay per click will be l lawyer advised you, pay-per-call watch. Pay per phone call is like pay per click, but the lawyer does not pay for a call unless they receive one. And the cost for the pay-per-call is usually much less than what the lawyer pays for a click in many cases.
A smart lawyer may even want to consider getting involved with several pay per phone call providers with the idea that between the providers the lawyer will receive enough leads in the aggregate to make involvement with these programs worth it. Many of the solutions of internet marketing and advertising that a lawyer decides to be tested must be examined on a case by case.
Absolutely nothing can be assumed. Pay-per-click campaign, which works very well attorney with the search provider could fail miserably with another.
One last thing that a lawyer should be aware of when it comes to the Internet and a website presence is that appearances really do count. Many people on the Internet for 10 years and are therefore the sites of all kinds and styles seen. People are used to seeing professionally designed websites. Web site lawyer should also.
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